Girl Scouts display entrepreneurial skills during successful Cookie Program
Girl Scouts proved themselves once again to be savvy entrepreneurs in this year’s Cookie Program, selling over 1 million boxes of Girl Scout cookies in the local council’s 23-parish jurisdiction, with the per girl average increasing to 150 boxes per girl. A total of 214 girls entered Girl Scouts Louisiana East’s Cookie Hall of Fame for selling 500+ boxes of cookies, including 17 girls who sold over 1,000 boxes, and three “Cookie Moguls” at 2,000 boxes, who earned themselves a computer!
Many of the Girl Scout top sellers had attended the council’s Smart Cookie U event in January, where girls learned goal setting, marketing strategies, sales tips, and other financial literacy skills, which are integral part of the Cookie Program.
“The Girl Scout Cookie Program is the largest girl-led financial literacy program in the country,” said Alisha Moore, Vice President of Sales at Girl Scouts Louisiana East.
This year’s top seller with 2,109 boxes sold was Girl Scout Cadette Alyssa C. of Metairie, who last year tied for fifth in the council with 1,250 boxes sold.
Nearly 19,000 boxes of cookies were donated through the council’s Gift of Caring program to over 250 local community organizations and non-profits such as the Ronald McDonald House in New Orleans, the Bishop Ott Women and Children's Shelter in Baton Rouge, local firefighters, police, and hospitals, with a significant number of cookies going to military men and women serving overseas, sending them through organizations like Operation We Care and Blue Star Mothers of LA, as well as to units where Girl Scouts had family members and friends.
According to Moore, a Cookies 4 a Change video competition was also held in which Girl Scout troops created a video promoting a Take Action project they wished to have the council help to fund. The winners were Girl Scout Brownie Troop 10324, Baton Rouge, first place; Girl Scout Cadette/Senior Troops 10314 and 10319, Baton Rouge, second place; and Girl Scout Junior Troops 40807 and 40062, New Orleans, and Girl Scout Brownie Troops 40443 and 40668, New Orleans, third place tie. Girl Scouts Louisiana East also donated teddy bears to the Ronald McDonald House in New Orleans, Our Lady of the Lake Hospital in Baton Rouge, St. Tammany Parish Hospital, and Terrebonne General Medical Center as part of a booth sale contest for troops.
While it is the participation in the Cookie Program that provides troops their funding for troop activities, trips, and community service projects, girls also received individual recognitions such as patches, T-shirts, and water bottles with some top awards including electronics, cookie dough, a free week at resident camp, and a “Diva Destination,” for girls who sold 500 + boxes, where they select which destination, i.e. museum, restaurant, or other entertainment opportunity being offered. Girls who sold 750+ boxes were also invited to a “Pamper Me” day where they received a manicure, pedicure and facial.
Girl Scout’s mission is to build girls of courage, confidence and character who make the world a better place. The local council, Girl Scouts Louisiana East, serves girls 5 to 17 in the parishes of Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Jefferson, Lafourche, Livingston, Orleans, Plaquemines, Pointe Coupee, St. Bernard, St. Charles, St. Helena, St. James, St. John, St. Mary, St. Tammany, Tangipahoa, Terrebonne, Washington, West Baton Rouge, and West Feliciana. For more information about Girl Scouts, call the council office in New Orleans at 504-733-8220, in Baton Rouge at 225-927-8946, or visit its website at www.gsle.org.
Media contact: Marianne Addy, VP of Communications & Marketing
(504) 733-8220, ext. 2226 or firstname.lastname@example.org